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OP+
When ?
2018
Skills ?
Art Direction
Brand Strategy
The project
As a first step into the branding world on my own, I had the opportunity to develop the identity, packaging and communication mediums of a Chinese Lense brand.
By desacralizing the medical aspect of lenses, we had the wish to represent the brand as funny but trustworthy, so the users could identify themselves to the product.
SIMILAR WORK
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