OP+

When ?

 

2018

Skills ?

 

Art Direction

Brand Strategy

The project

 

As a first step into the branding world on my own, I had the opportunity to develop the identity, packaging and communication mediums of a Chinese Lense brand.

 

By desacralizing the medical aspect of lenses, we had the wish to represent the brand as funny but trustworthy, so the users could identify themselves to the product.

SIMILAR WORK